“Chicharito” Hernández joins the Intuit QuickBooks campaign
Intuit QuickBooks, a global technology platform that helps consumers and small businesses overcome financial hardship, will launch a campaign on July 5 featuring Mexican soccer star Javier “Chicharito” Hernández.
The campaign aims to give Latin American small business owners a change of mindset, in which they will move from the idea of having a “small business” to a “huge business”, and provide tools that will allow them to develop their businesses.
To drive the initiative, Intuit, the global technology platform that makes QuickBooks, TurboTax, Mint, Credit Karma and Mailchimp, has partnered with the successful footballer, who currently plays for Major League Soccer’s LA Galaxy, with the aim to reach both bilingual and Spanish languages. – speaking of small businesses, “the fastest growing group of entrepreneurs in the United States, growing 34% over the past 10 years.”
“The spirit of this QuickBooks campaign appeals to me because it reminds me of the journey of my football career, a journey in which the smallest dream can come true when you dream big,” Hernández said.
Hispanic small businesses are a growing economic force in this country and it’s time for them to realize that even though they start small, they still need to think big and grow their small business into a huge business.
“The rapid growth of Latino-owned small businesses has accelerated our efforts to raise awareness of our financial tools. Knowing the many challenges they face on a daily basis, we believe this is a critical time for QuickBooks to be a partner. key to Latino entrepreneurs and helping them thrive,” said Dan McCarthy, senior vice president and chief commercial officer at Intuit.
The financial body recognizes that one of the biggest hurdles for Hispanic-owned businesses is access to private capital, which is why they point out that nearly 60% of their customers would not have been able to obtain a loan somewhere else.
According to a new study from QuickBooks, more than 4 million Latino workers in the United States plan to start a business this year. Here are some relevant data from the report:
- Embrace a “digital-first” mindset: 77% of Latino entrepreneurs say their new business will use e-commerce to generate revenue. Only 23% will rely entirely on in-person sales. The most popular payment method accepted in most Latin American businesses is online payment by credit or debit card. More than a third accept contactless payments when customers pay in person.
- Strong support from family and friends: Almost all Hispanic entrepreneurs and business owners (98%) say a family member inspired them to take the plunge and start a business. Additionally, family members will play an active role in 59% of these new Hispanic-owned businesses.
- Booming Industries and Costs: The fastest growing industries in Hispanic-owned businesses will be retail, restaurants, and construction. On average, these business owners can expect start-up costs of around $13,000 depending on the type of business.
For more information on the new QuickBooks campaign with the “Chicharito”, click here.
Intuit serves over 100 million customers worldwide with TurboTax, QuickBooks, Mint, Credit Karma and Mailchimp.
“The work of propelling prosperity goes beyond our products. People all over the world are struggling to make ends meet. Economic opportunities are still not accessible to all. And climate change is having a disproportionate impact on communities in distress. At Intuit, we are committed to using our unique position to find ways to fuel prosperity, especially for those who need it most.”