Entravision Communications Corporation Expands Global Digital Footprint with Acquisition of MediaDonuts, a Leading Digital Marketing and Advertising Company
SANTA MONICA, Calif .– (COMMERCIAL THREAD) – Entravision Communications Corporation (NYSE: EVC) (“Entravision” or “the Company”) today announced that the Company has entered into a definitive agreement to acquire MediaDonuts, a leading digital marketing and strategy company brand with operations in seven countries in the Asia-Pacific region. For more than a decade, MediaDonuts has helped clients achieve their performance and branding goals in digital media channels. The acquisition is expected to be completed on or around July 1, 2021.
Founded in 2010, MediaDonuts offers extensive digital advertising capabilities through its strategic partnerships with the world’s leading media and technology platforms. Singapore-based MediaDonuts serves more than 500 technology and consumer brand customers.
“We are delighted to announce our acquisition of MediaDonuts,” said Walter Ulloa, Chairman and CEO of Entravision. “This acquisition fits naturally into the overall digital and global transformation strategy of our company. Entravision has always focused on providing advertising solutions in high growth markets and on partnerships with the most powerful media and technology platforms in the world. We believe that the integration of MediaDonuts into the Entravision platform adds digital leadership, sales operations and offerings that will further propel our digital efforts. ”
Entravision’s acquisition of MediaDonuts is the next key step in the company’s plan to become a leading provider of marketing technology services in the world’s fastest growing economies. Southeast Asia is a milestone for the company, as Entravision will tap into a new consumer market that represents nearly 700 million people, 400 million of whom are digitally connected.
“When we founded MediaDonuts, we wanted to build a digital and performance marketing services company that could seamlessly connect advertisers and agencies to their target audiences. By creating the ideal mix of partnerships, including some of the world’s largest social and entertainment networks, we’ve done just that and more, ”said Pieter-Jan de Kroon, co-founder and CEO of MediaDonuts. “With our company positioned for success, we are delighted now to have the opportunity to join the global digital platform that Entravision has built over the past decade. I am confident in the many business, technological and product development synergies that our company will achieve in the future as a combined entity.
“We are very happy to welcome Pieter-Jan and the entire MediaDonuts team to the Entravision family,” said Juan Saldívar, Digital Director, Strategy and Responsibility of Entravision. “The expansion of our digital business is at the heart of our overall growth plans, and following our majority investment in Cisneros Interactive last October, digital now represents over 65% of our revenues. With a global digital platform now ready to reach and serve customers in 32 countries, we are confident that the addition of MediaDonuts will further enhance our service offerings and help drive our continued global growth.
Upon closing of this transaction, all MediaDonuts employees will remain with the company and Pieter-Jan de Kroon will continue to serve as CEO of the company based at its headquarters in Singapore. MediaDonuts has a team of over 80 employees located in Singapore, Thailand, Philippines, Vietnam, Indonesia, Malaysia and India. MediaDonuts’ sophisticated sales and media innovators deliver programmatic buying, technology, information and media planning services that empower leading brands to transform their digital customer engagement strategies. The company has also built a media representation arm that supports some of the biggest names in media and technology across Southeast Asia through its extensive sales organization.
For more information on the transaction, please see the most recent deposits with the Securities and Exchange Commission on Form 8-K.
About Entravision Communications Corporation
Entravision is a diverse global media, marketing and technology company serving clients across the United States and in more than 20 countries in Latin America, Europe and Asia. Entravision owns 54 television stations and is the largest affiliate group of the Univision and UniMás television networks, and 48 Spanish-language radio stations that feature award-winning and nationally recognized talent. Our dynamic digital portfolio includes Entravision Digital, which serves SMEs in high-density Latin American markets and provides cutting-edge mobile programmatic solutions and demand-side platforms that enable advertisers to run performance campaigns at the using machine-learned auction algorithms, with Cisneros Interactive, a leader in digital advertising solutions in Latin American and Hispanic American markets representing major technology platforms. Entravision’s Class A common shares trade on the New York Stock Exchange under the symbol: EVC. Discover all our media, marketing and technological offers on entravision.com or contact us on LinkedIn and Facebook.
MediaDonuts is an online advertising and technology company that helps advertisers achieve their performance and branding goals across digital media channels. MediaDonuts connects brands to their respective audiences through strategic partnerships with the world’s leading media and technology platforms. MediaDonuts has offices in seven APAC countries with its headquarters in Singapore. For more information, please visit https://mediadonuts.com/.
This press release contains certain forward-looking statements, including, but not limited to, the Company’s current expectations and intentions regarding the filing of its Form 10-K. These forward-looking statements, which are included in accordance with the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, may involve known and unknown risks, uncertainties and other factors that may cause the results and the actual performance of the Company in future periods may differ materially from future results or performance suggested by the forward-looking statements contained in this press release. Although the Company believes that the expectations reflected in these forward-looking statements are based on reasonable assumptions, it cannot guarantee that actual results will not differ materially from these expectations, and the Company disclaims any obligation to update any forward-looking statements made. by the company. From time to time, these risks, uncertainties and other factors are discussed in documents filed by the Company with the Securities and Exchange Commission.