Entravision’s Shoboy Show is now syndicated in two additional Hispanic markets, Houston and San Diego
SANTA MONICA, California, June 22, 2021– (BUSINESS WIRE) – Entravision Communications Corporation (NYSE: EVC), one of the world’s leading media technology and marketing companies, today announced that the Shoboy show hosted by Edgar “Shoboy” Sotelo is now also syndicated in San Diego, CA on XRST-FM and in Houston, TX on KLOL-FM.
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the Shoboy show is a beneficial, real, accessible and fun entertainment experience. The morning show airs on Entravision’s Latin Urban Fuego Hot Hits stations and targets the new generation of bilingual Latinos living the “Spanglish” lifestyle.
the Shoboy show has actively expanded its market base. In 2020, the show launched in McAllen, TX (KKPS 99.5 FM), Sacramento, CA (KHHM 103.5 FM) and Stockton-Modesto, CA (KCVR 98.9 FM) in August; in Albuquerque, New Mexico (KJFA 102.9 AM-FM) in October; and Salt Lake City, UT (KBMG 106.3 FM) in November.
In 2021, the Shoboy show debuted in Santa Barbara-Santa Maria, Calif. (KRTO 97.1 FM) in January, followed by Las Vegas, NV (KRRN 92.7 FM) and Palm Springs, CA (KPST 103.5 FM) in March . With the San Diego and Houston markets, ten stations now syndicate the program. Entravision has an exclusive sales contract to represent the Shoboy show nationwide on the basis of a network.
O: Más Flo, 107.7, XRST-FM, San Diego – as of April 5, 2021
Mega, 101.1, KLOL-FM, Houston – as of June 21, 2021
“Add both San Diego and Houston to the Shoboy show The range of markets significantly enhances the ability of our network customers to reach the English and Spanish speaking Latin American markets, ”said Chris Munoz, executive vice president of national sales and network at Entravision. “Edgar ‘Shoboy’ Sotelo content continues to attract a wide variety of listeners, and we are excited to roll out this beloved show in two new markets.”
“We are delighted to be joining ‘Más Flo’ in San Diego / Tijuana and the Mega 101 family in Houston,” said Edgar “Shoboy” Sotelo. “The content of our show attracts a large bilingual audience that extends beyond the borders of the United States and is perfectly representative of the demographics of each region in which it is broadcast. We continue to have discussions with other stations across the country and look forward to adding more markets to our show’s lineup in the future. “
About Entravision Communications Corporation
Entravision is a diverse global media, marketing and technology company serving clients across the United States and in more than 20 countries in Latin America, Europe and Asia. Entravision owns 54 television stations and is the largest affiliate group of the Univision and UniMás television networks, and 48 Spanish-language radio stations that feature award-winning and nationally recognized talent. Our dynamic digital portfolio includes Entravision Digital, which serves SMEs in high-density Latin American markets and provides cutting-edge mobile programmatic solutions and demand-side platforms that enable advertisers to run performance campaigns at the using machine-learned auction algorithms, with Cisneros Interactive, a leader in digital advertising solutions in Latin American and Hispanic American markets representing major technology platforms. Entravision’s Class A common shares trade on the New York Stock Exchange under the symbol: EVC. Learn more about all of our media, marketing and technology offerings on entravision.com or connect with us on LinkedIn and Facebook.
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