GLOBAL CREATIVE COMPANY JELLYSMACK SIGNS EXCLUSIVE MULTI-PLATFORM DEAL WITH AWARD-WINNING MULTICULTURAL ENTERTAINMENT BRAND FUSE MEDIA
With this latest addition to their media partnership program, Jellysmack will optimize and syndicate Fuse’s content on YouTube and Facebook while also taking over their viral ASMR show “Mind Massage” on Snapchat.
LOS ANGELES, February 24, 2022 /PRNewswire/ — Jellysmack, the global creative company, has expanded its media partnership program with the addition of Latin American entertainment company Fuse Media. Through this exclusive multi-year agreement, Jellysmack will use its proprietary artificial intelligence technology to optimize and distribute the best of Fuse’s digital content across multiple social media platforms. By extending the reach of Fuse’s linear IP, Jellysmack will expand its social audience and unlock new monetization opportunities for the iconic entertainment brand. For starters, Jellysmack will focus on amplifying Fuse’s existing YouTube channel while also running his Facebook page and popular ASMR Snapchat show, “Mind Massage.”
The Fuse Media family includes both vertical and linear feeds that celebrate our mixed America and give voice to historically unrepresented communities. With award-winning content that entertains and inspires, Fuse Media paves the way for multicultural digital creators – and with Jellysmack, there’s no limit to what they can achieve.
The Fuse Media partnership marks the first addition of a television network to Jellysmack’s media partnership program. The Media Partner Program offers brands a fully customized social video syndication strategy powered by cutting-edge data and technology. Jellysmack will optimize existing videos while discovering new audiences for Fuse’s digital content, building an authentic and engaged community on YouTube, Facebook and Snapchat.
“This exclusive multi-platform deal with Fuse Media is a major milestone for our growing media partner program,” said Olivier Delfosse, Head of Strategic Partnerships and West Coast Operations at Jellysmack. “Not only is this partnership the first of its kind for Jellysmack on television, but it also celebrates diverse voices through the channel’s multicultural content. Working with Fuse Media supports Jellysmack’s ongoing commitment to maintaining a culturally diverse roster of partners. creators and to amplify diverse voices.”
This cross-platform deal between Jellysmack and Fuse Media was executed by Patrick CourtneySenior Vice President and Head of Digital at Fuse Media.
By participating in the Media Partner Program, Fuse Media will gain access to Jellysmack’s team of expert content strategists, editors and community managers who will use the company’s proprietary artificial intelligence technology to tailor videos to each platform and perform extensive multivariate testing to find the perfect fit. public. Jellysmack’s technology approach is proven to drive high engagement and exceptional performance, turning existing intellectual property into valuable new revenue streams.
“Fuse Media remains committed to serving its audience wherever they consume media, so there’s never been a better time for us to dive deeper into the digital space and put our stake in the ground,” said Miguel ‘Mike’ Roggero, CEO of Fuse Media. “We are thrilled to join the Jellysmack family and leverage their expertise to connect with even more fans on YouTube, Facebook and Snapchat.”
Co-founded in 2016 by Michel-Philippe, Robin Sabban, and Swann Maizil, Jellysmack is the global creative company that finds and nurtures the world’s most talented video creators through technology. The company’s proprietary data and video optimization tools drive social audience growth, unlocking new revenue streams and amplifying monetization. Currently home to over 500 influential creators including PewDiePie, MrBeast, Bailey Saryan, Derek Deso, Karine GarciaCharles and Alyssa forever, and Brad Mondo. Jellysmack optimizes, operates and distributes video content created by creators on Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube. The company’s creative strategy builds on its success in scaling its own original content channels in beauty (“Beauty Studio”), football (“Oh My Goal”) , games (“Gamology”), and more. The combined content managed by Jellysmack boasts a cross-platform reach of 125 million unique US users, reaching nearly 45% of all Americans and making it the largest US company in monthly social media views. To learn more, visit jellysmack.com.
About Fuse TV
Fuse Media is a Latino-owned, cross-platform entertainment company dedicated to documenting and celebrating our increasingly mixed America through engaging and dynamic storytelling. With a portfolio of award-winning original content and a growing global footprint, Fuse strives to authentically reflect the world of its young and diverse audience, pioneering a multicultural and creative destination. The Fuse Media family includes Fuse, Fuse+, Fuse Backstage, Fuse Beat, FM (Fuse Music), Fuse Sweat, fuse.tv and Fuse Content Studio, its in-house production arm, as well as branded content and live events in full growth. business. For more information visit www.fusepress.tv
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