Latin Chamber of Commerce talks business in Las Vegas
LAS VEGAS (KLAS) – Hundreds of Latino business leaders from across the country are in Las Vegas for the Latin Chamber of Commerce national convention. Their goal is to exchange ideas and help each other bounce back from the pandemic.
This is the first time in 48 years that the group has held its national convention in Las Vegas. They connect small businesses with tools and resources to bounce back.
Nevada has the sixth highest number of Latinos among all US states, according to the US Latin Chamber of Commerce. Their message this year: Latinos are ready to do business amid the pandemic.
For six years, the Saldivar family has been living the American dream by owning their own business. But the Colombian restaurant near Spring Mountain and Jones, like so many other small businesses, has been hit hard during the pandemic.
“We struggled at the start, but we managed to stay above the surface,” said Daniel Saldivar, owner of Aracely’s Sazon. “We are still here and our loyal customers have helped us a lot. “
Like many, the Saldivar family has focused on social media.
Hispanic Chamber of Commerce president Ramiro Cavazos said Latin American businesses had been hit hardest by the pandemic because they were on the front lines.
“These are more direct services within their company,” Cavazos said. “We are one in five people living in this country, 5 million businesses owned by Latinos and Latinos, and we have an impact of $ 2.2 trillion. To us alone, the 65 million Latinos in this country are the 7th largest economy in the world. “
Cavazos said Latinos are a very resilient community as many small businesses already struggled to access capital and loans before the pandemic. But he is convinced that businesses will rebound.