On the way to conquer the Latin market George sadler, CEO of Platinum Vape, announced Thursday Benzinga cannabis time that his company is in partnership with the actor Georges lopez launch its cannabis brand Chingon.

“George Lopez called us about some of our products and building a brand,” said Sadler, who naturally jumped at the chance. “Then look for Lopez’s brand, Chingón, which is coming out very soon.”

Lopez, well known for his generosity and participation in charitable organizations, has received several accolades for his contributions to the Latino community.

“The Latino community is huge. The timing for George is perfect, “Sadler said Benzinga. “When you’re in the Latino community, it’s one for all and all for one.”

Sadler described Lopez as a hard worker who would likely be in the store with everyone, “stacking boxes and telling jokes.” Cannabis Hour host Javier Hasse said he’d love to do the same with Lopez. Wouldn’t we all be?

The mango and tagin flavored edibles are just the tip of the iceberg of a Latino-centric marketing strategy that Platinum Vapes is focusing on.

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