TAMACC and Social Media Influencers Get the Hispanic Vote
BUDA, Texas, Nov. 04, 2022 (GLOBE NEWSWIRE) — The Hispanic vote in Texas has always been big, but never more so than now that the US Census estimates the state’s Latino population is larger, for the first time , than the non-Latino white population.
It’s true: Latinos are the largest demographic group in Texas today, making up more than 40% of the state’s population. That translates to two out of five Texans. After New Mexico and California, Texas has the third highest percentage of eligible Hispanic voters in the United States.
The two Texas gubernatorial candidates have so far spent nearly $10 million reaching these voters on Spanish-language media. Because, with these numbers, the Latino vote will be key in this race and many others across the state. The National Association of Latino Elected and Appointed Officers (NALEO) predicts nearly 2 million Hispanic voters will vote in Texas.
The Association of Mexican American Chambers of Commerce (TAMACC) has partnered with Hispanic social media influencers to increase Hispanic voter turnout among young voters, who have traditionally been the lowest-performing voters in the country. With several PSAs featuring young Texan influencers, TAMACC hopes to engage Latinos between the ages of 18 and 35 in these midterm elections.
“Using Hispanic social influencers and popular personalities is a strategy TAMACC uses to target young voters,” said TAMACC Executive Vice President JR Gonzáles. “We take the message to social media platforms – where they spend two to three hours or more a day.”
TAMACC also focuses on voters in the San Antonio and Rio Grande Valley areas. “They were identified as areas where Hispanic participation has not been as high as in other regions,” Gonzáles said. The organization has partnered with San Antonio-based comedy team Bean and Chisme, whose podcast is gaining popularity across the state.
“The Bean and Chisme team recognizes the importance of the Latino vote, especially in Texas,” said Samantha Najera, co-creator of Bean and Chisme. “As social media influencers, we have a responsibility to spread important messages. This election, we are using our platforms to remind and encourage Latinos to vote.
“It is imperative that our community be more involved in the electoral process,” Najera said. “If more Latinos voted in federal, state and local elections, it would impact the outcome. By voting, we have a voice in determining our own future and our quality of life.
Another public service announcement features actor April Hernandez Castillo, from the film Freedom Writers. “We are the backbone of Texas’ strong economy,” Hernandez Castillo says. “You have the power to change the future. Su voto es su voz.
Founded in 1975, TAMACC is a nonprofit organization created to promote business leadership, create economic opportunity, and provide legislative advocacy for the Hispanic business community in Texas. Texas businessman and community advocate Paul Tovar helped back the Get-out-the-vote campaign because he believes strong democracy is made through a participatory process.