Toonstar’s Web3 Animated Show The Gimmicks Launches New Season On Avalanche Blockchain
Toonstar and Avalanche Partner to Build the Future of Web 3 Entertainment
Mark Consuelos joins as executive and talent producer
LOS ANGELES, October 26, 2022–(BUSINESS WIRE)–Toonstar, a web3 animation studio, today announced its adult animated series, gadgets, will launch a second season that will be powered on the Avalanche blockchain. The new season will premiere on Thursday, October 27 at Avalanche Creates, a Bay Area event hosted by Ava Labs, a software company supporting the Avalanche ecosystem. Marc Consuelos (Riverdale) will join gadgets team as executive producer and voice talent.
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The Gimmicks’ new season, “House of Chico,” will begin on October 27. (Graphic: Business Wire)
Veteran Hollywood writers “The Daves,” Dave Ihlenfeld and David Wright (Family Guy, Star Trek: Lower Decks), will continue as executive producers. The new season, “House of Chico,” follows star Rocky Romero (aka Chico el Luchador) through his Lucha origins in Mexico. And true to Toonstar’s commitment to bringing diverse voices to animation, new voices Mike Tenango will join the writing team and Alberto Portillo will join as producer. The new season will also feature top Latino influencers and talent, including:
Jairo Orozco + Bryan Rojo (Mexican Gueys)
Eric Ochoa (Supereeego)
Jesus Sepulveda (HBO Comedy Special, “Mr. Tough Life”)
Laura DiLorenzo (Netflix, Selena: The Series)
Fabian Alomar (FX, Mayans MC)
“There is a well-documented lack of diverse voices, especially Latinos, in Hollywood,” Rocky Romero said. “I’m thrilled to be part of this team, showcasing emerging Latino talent and embracing new technologies that will enable even more voices to be heard.”
gadgets adopted Web3 early on, giving NFT owners the ability to impact storylines and character arcs. The model proved to be an incredible success with levels of audience engagement and retention remaining high throughout the season, bucking the industry trend. Toonstar’s proprietary technologies have enabled NFT holders to interact on-chain, recording more than 70,000 weekly recurring on-chain actions and over 1 million DIC (voting and messaging) punches in just three months. In the new season, Toonstar will expand opportunities for The Gimmicks community to interact on-chain with Upvoting, a Reddit-like forum; and “Hot or Not”, a Rotten Tomatoes-style rating board.
Avalanche launched in September 2020, ushering in a new era for blockchains with near-instantaneous transaction finality. Today, Avalanche supports over 500 dApps and secures billions of dollars in value, while having minimal climate impact. Avalanche’s proven speed, reliability and eco-friendliness are a natural fit with gadgets adds even more NFT and interactive capabilities. These properties allow Avalanche to provide the seamless Web3 support needed to balance creative storytelling with engaging community participation, which is key to the success of Web3 in Hollywood (Hollywood 3.0).
“Audience engagement and retention suffers on all platforms with traditional Hollywood content, but our model bucks the trend,” said John Attanasio, CEO and co-founder of Toonstar. “As soon as we started speaking with the Avalanche team, we knew they really understood Hollywood 3.0 and could provide the best technology and support to help us lead the market.”
“Toonstar is transforming entertainment by deploying Web3 elements centrally to both the storyline and the fan experience,” said John Nahas, vice president of business development at Ava Labs. “They are creatively blurring old lines and paving the way for Hollywood to transition to Web3. We are thrilled to have Avalanche propel their journey.”
Avalanche will host the Season 2 premiere at their Ciel Creatives studios, which will be followed by a Q&A with Toonstar and Avalanche executives. Toonstar will release additional NFTs available to fans throughout the season that will continue to push the boundaries of participatory storytelling and community utility.
To learn more about Toonstar, visit http://www.toonstar.com.
To learn more about Avalanche, visit https://avax.network/.
See the source version on businesswire.com: https://www.businesswire.com/news/home/20221026005056/en/
Amanda Orr for Toonstar
Kaitlin Starcher for Avalanche
Patrick Sutton for Avalanche