Unilever Advances Social Impact Efforts for Hispanic Community with Our Inspiras Tú Campaign
Determined brands Dove, Hellmann’s and Knorr will tackle issues ranging from body confidence to nutrition
ENGLEWOOD CLIFFS, NJ, September 23, 2021 / PRNewswire / – Unilever today announced a newly formed, company-wide, goal-driven initiative, “Our Inspiras Tu, “(You are our inspiration) commit to driving change and advancing social impact work that connects more meaningfully with Hispanics in the United States
Our Inspiras Tu is a public statement to the Hispanic community; a commitment to listen more closely and remain inspired by Hispanics to meet their needs through Unilever and its portfolio of brands. Research shows that most Hispanics (71%) believe that brands aren’t doing enough to effectively build meaningful connections with them on their campaigns.1 With the majority of Hispanics actively seeking brands that support their community or take the time to understand what matters most to them2, Our Inspiras Tu is Unilever’s commitment to the Hispanic community.
The Our Inspiras Tu is an evolving initiative directly linked to the dynamic needs of the Hispanic consumer. The first phase of the initiative kicks off with programs from Unilever’s Dove, Knorr and Hellmann brands.
Dove: Low body confidence and appearance concerns prevent young people from performing at their best, which affects their health, friendships and even their performance in school. Dove believes that no youngster should be prevented from reaching their full potential. Within the Hispanic community, pressures on body image can be particularly heightened due to the stress of acculturation and the struggle to balance the body ideals of multiple cultures. In partnership with Dr. Marisol Perez, professor of psychology at Arizona State University, Dove will create a new tool as part of the Dove Self-Esteem Project specifically for Hispanic youth. The new program will be unveiled in 2022 and implemented with Dove partners like the Boys & Girls Clubs of America.
Knorr: Knorr believes that healthy, nutritious food should be accessible and affordable for everyone. That’s why the brand is committed to ensuring that all Americans can create healthy meals they feel good at. Knorr and UnidosUS, the largest Latin American civil rights and civil rights organization, will build on a recent collaboration with a new study that will provide a better understanding of the lives and needs of Hispanics in the areas rural areas to support solutions to improve the quality and access to nutritious food. The study will be published in 2022 and will inform Knorr’s future work in promoting healthy eating habits and supporting families in food insecure communities. Knorr began working with UnidosUS last year on a project to encourage voter registration among Hispanics through the #FeedTheVote campaign, offering more than 4,000 families the opportunity to register to vote and receive resources. to create nutritious meals at home.
Hellmann’s: Hellmann’s is committed to inspiring more than 100 million people around the world to waste less food each year. As part of this mission, they are embarking on a study in the United States to help uncover simple solutions people can use at home to reduce food waste. The study is described as the “first of its kind” to demonstrate the effects of consumers “thinking flexibly” about the food they have in their homes. Hellmann’s will partner with Hispanic families to better understand their eating habits to create tools, resources and recipes that will further help the Hispanic community reduce food waste, ultimately helping families save money, eat better and protect the environment.
“Hispanic girls in the United States are exposed to specific pressures directly related to the challenges of balancing influences from both American culture and their family’s home country,” said Dr. Marisol Perez, professor of psychology at Arizona State University. “The Dove Self-Esteem Project has been helping girls positively shape their self-confidence and body image since 2004. Today, I’m excited to help co-create a tool to help Hispanic youth cross. this pivotal period in their lives. “
First, Unilever unveils creations during Hispanic Heritage Month that honors Hispanics in the United States – their sense of community, their pride in their heritage, their entrepreneurial spirit and their commitment to progress – such as source of inspiration for Unilever and its family of brands. Passion for food and community has inspired product innovation and community service work on the Knorr brand, while partnerships with Hispanic fathers who have shown what fatherhood means have helped shape the way Dove Men + Care modernized masculinity by advocating for paid paternity leave and a series of paternity-focused content. .
“As a Latino myself, I am proud of the Our Inspiras Tu commitment, rooted in purpose and responsibility, for the larger multicultural segment of United States,” noted Fabien Garcia, president of Unilever North America. “Unilever and our portfolio of brands have made significant progress in taking a stand on important societal and racial issues. Now is the time to define how our various initiatives, from Act 2 Unstereotype to the Dove Self-Esteem Project, can have a measurable impact on the lives of Hispanic Americans who are among those who inspire us to do so. good for our society and our planet. “
The Our Inspiras Tu The vision and actions build on Unilever’s ‘Act 2 Unstereotype’ initiative which aims to embed more inclusive thinking into its end-to-end marketing process and to help brands create a generation without prejudice. By serving more diverse people in a progressive way, Unilever believes its brands can be at the forefront of shaping a more just and inclusive world.
For more information on Our Inspiras Tu please visit: NosInspirasTu.com.
About Unilever North America
Unilever is a leading global supplier of beauty and personal care, home care, and food and refreshment products, with sales in more than 190 countries and products used by 2.5 billion people each. day. We have 149,000 employees and generated sales of 50.7 billion euros in 2020. More than half of our presence is in developing and emerging markets. We have around 400 brands found in homes around the world. In the United States and Canada, the portfolio includes iconic brands such as: Dove, Knorr, Hellmann’s, Lipton, Magnum, Ax, Ben & Jerry’s, Degree, Dollar Shave Club, Q-tips, Seventh Generation, St. Ives, Suave, TRESemmé, and Vaseline.
Our vision is to be the global leader in sustainable businesses and to demonstrate how our forward-looking and forward-looking business model drives superior performance. We have a long tradition of progressive and responsible business. It dates back to the days of our founder William Lever, who launched the world’s first brand, Sunlight Soap, over 100 years ago, and it’s at the heart of how we run our business today.
The Unilever Compass, our sustainable business strategy, is designed to help us deliver superior performance and drive sustainable and responsible growth, while:
improve the health of the planet;
improve the health, confidence and well-being of people; and
contribute to a fairer and more socially inclusive world.
While there is still a long way to go, we are proud to have been recognized in 2020 as an industry leader in the Dow Jones Sustainability Index and – for the tenth year in a row – as the top-ranked company in the survey. 2020 GlobeScan / SustainAbility Sustainability Leaders.
For more information about Unilever and our brands, please visit www.unilever.com.
1 Hispanic H Code 2021 Digital Facts Pack
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SOURCE Unilever North America